Pakistan Television (PTV) on Wednesday launched its new English-language digital news channel, PTV Digital, aimed at projecting Pakistan’s perspective to global audiences and countering anti-Pakistan narrative
Prime Minister Shehbaz officially launched the channel by unveiling a plaque during a ceremony that was attended by Information Minister Attaullah Tarar, Information Secretary Ambreen Jan, and other senior officials.
This new channel is part of PTV’s initiative to broaden its digital presence and connect with international audiences by sharing Pakistan’s perspectives on both regional and global matters.
He also visited various sections of the channel, interacted with young professionals, and commended their enthusiasm, emphasizing that their contributions are essential in countering external narratives. He stated that the passion of young professionals would be “crucial in the struggle against external propaganda.”
Shehbaz articulated that the main objective of the platform is to deliver authentic news while effectively addressing misrepresentation and misinformation regarding Pakistan.
Additionally, he recorded his inaugural interview for the channel, with excerpts subsequently broadcast by PTV.
“If you are on the right path, dedicating yourself wholeheartedly to serve your country, that serves as a significant source of inspiration,” he remarked. When asked about his vision for Pakistan over the next decade, the premier expressed his aspiration to see the nation “standing tall with notable achievements in economic prosperity, peace, and happiness.”
In a briefing to the prime minister, Tarar indicated that PTV Digital would act as a credible and proactive voice for the nation, bridging information gaps and fostering public diplomacy through an English-language platform. He highlighted that the channel would concentrate on international affairs, cultural insights, economic advancements, and analyses.
He further mentioned that the channel would integrate in-house reporting with a global network of freelancers and collaborations with wire agencies such as Reuters and the Associated Press (AP) to guarantee real-time, verified, and high-quality coverage.
He emphasized that this initiative aims to counter the one-sided narratives that are prevalent in Western and Indian-influenced regional media.
Tarar concluded by stating that the channel’s strategic aim is to “deliver Pakistan’s story first, before others define it.”
