The 17th edition of the Brand of the Year Awards 2026 was held in Karachi at a local hotel. The event featured Federal Minister for the Board of Investment, Qaiser Ahmed Sheikh, as the chief guest.
Investment and Economic Growth
Minister Sheikh emphasized strengthening Pakistan’s business environment. He highlighted the roles of investment, innovation, and export-driven growth as crucial for economic development. Entrepreneurs were recognized for their significant contributions to this process.
Encouraging Exports
Sheikh advocated for increasing exports and simplifying business processes in Pakistan. He argued that these are essential for achieving nationwide economic prosperity.
Promoting Pakistan as a Business Hub
The minister stressed the importance of positioning Pakistan as a competitive business and investment destination. He urged the government to create more opportunities for the youth and discussed ongoing reforms to facilitate easier investment.
At the end of his speech, Minister Sheikh distributed the brand awards, celebrating excellence across the business sector.
