Business

Business – NEN Agency

Welcome to the Business section of NEN Agency, where we decode Pakistan’s economy, spotlight entrepreneurs, and track global market trends. From corporate boardrooms to small-town startups, our coverage connects you to the decisions, deals, and developments shaping financial life in Pakistan and beyond.

Inside This Category

  • Pakistan Economy: Government policies, taxation, inflation, trade, and growth indicators.

  • Startups & SMEs: Success stories of Pakistani entrepreneurs and innovative ventures.

  • Stock Market & Finance: Updates on PSX, forex, banking, and financial literacy.

  • Global Business: Trends from international markets, MNC activities, and economic events.

Why Our Business Coverage Stands Out
We don’t just report the numbers — we explain what they mean for you. Our team digs deeper into the “why” behind every headline, giving readers the context they need to make informed decisions.

Business

President Zardari extended Felicitations to Jordan on Independence Day

/

President Asif Ali Zardari extended heartfelt felicitations to King Abdullah II ibn Al Hussein and the people of Jordan on their Independence Day. This message, delivered on behalf of Pakistan’s government and citizens, underscored a commitment to enhancing diplomatic ties with Jordan. Strengthening Pakistan Jordan Relations President Zardari highlighted the deep-rooted and cordial relations between Pakistan and Jordan. These bilateral ties are founded on mutual respect, trust, and shared values. He noted the strong understanding between the nations on various regional and international issues, emphasizing the fraternal bonds that serve as a model of Muslim brotherhood and cooperation. Economic Boost from King Abdullah’s Visit The President recalled King Abdullah II’s visit to Pakistan in November 2025. This significant visit boosted bilateral cooperation, rejuvenating Pakistan Jordan trade relations, deepening friendships, and creating new collaboration opportunities. Core Areas of Collaboration The royal visit aimed to enhance cooperation in key areas, including: Trade and economic partnerships Defense cooperation Cultural exchange programs Fostering Peace and Prosperity President Zardari concluded with sincere wishes for the people of Jordan, hoping for lasting peace, progress, and prosperity in the Hashemite Kingdom. Pakistan remains committed to strengthening partnerships with Jordan and working on shared regional and international priorities, particularly enhancing trade and investment prospects.

Business

PM Shehbaz Addresses PCBC on IT, Telecom & BESS

/

Prime Minister Muhammad Shehbaz Sharif delivered a keynote address at the Pakistan China Business Conference in Hangzhou, China. The event showcased strategic cooperation in information technology, telecommunications, and renewable energy sectors. The meeting aimed to enhance economic ties between Pakistan and China, expanding cooperation across strategic sectors to create new growth opportunities. Key Sectors for Bilateral Investment The conference focused on crucial areas for economic cooperation. Discussions emphasized investment and technological collaboration in: Information Technology and Telecommunications Battery Energy Storage Systems (BESS) Agricultural Modernization Digital Infrastructure Development Growth in IT and Telecom Prime Minister Shehbaz highlighted the potential of Pakistan’s IT and telecom sectors, emphasizing Chinese investment opportunities in digital infrastructure. Technology transfer initiatives are key to bolstering trade cooperation and positioning Pakistan as a regional technology hub. The telecom sector offers significant revenue growth potential through enhanced connectivity solutions. Advancing Battery Energy Storage Systems BESS technology was a major focus of the conference discussions. This renewable energy solution bolsters Pakistan’s commitment to sustainable energy development, with Chinese expertise playing an essential role. Grid modernization and advanced storage systems are critical for achieving clean energy goals and ensuring grid stability during the transition to renewable sources. Transforming Agriculture Through Technology PM Shehbaz discussed opportunities for Chinese expertise to improve Pakistan’s agricultural sector. Investments in modernization aim to increase productivity and enhance food security. Collaboration in agriculture seeks to boost exports and revenue. Technology-driven solutions like smart irrigation and precision farming promise to transform the agricultural economy. Strengthening Economic Partnerships The Hangzhou conference underscored the strong economic partnership between Pakistan and China. Both nations are exploring new business collaborations and market expansion opportunities. Investments in emerging technologies are central to bilateral trade cooperation, with the strategic partnership driving economic growth and creating opportunities in priority sectors for sustainable development.

Business

Pakistan’s Ambassador to the UAE, Shafqat Ali Khan, called on DPM/FM Ishaq Dar on the sidelines of the Regional Envoys’ Conference in Islamabad.

/

Pakistan’s Ambassador to the United Arab Emirates, Shafqat Ali Khan, met with Deputy Prime Minister and Foreign Minister Ishaq Dar during the Regional Envoys’ Conference in Islamabad. The key objective of this important meeting was to strengthen Pakistan UAE bilateral relations and enhance cooperation across various sectors. Diplomatic Strategies at the Conference The Regional Envoys’ Conference served as a crucial platform for discussing diplomatic strategies. Both leaders critically assessed existing partnerships and explored new opportunities in multiple sectors. Expanding Key Sector Cooperation Deputy Prime Minister Ishaq Dar highlighted the importance of expanding cooperation between Pakistan and the UAE. He stressed the need for concrete initiatives to enhance bilateral relations. Target Areas for Collaboration The Foreign Minister identified several key areas for enhanced collaboration: Trade and economic partnerships Investment opportunities Energy sector cooperation Strategic partnerships for regional stability These areas promise mutual benefits, fostering growth and stability for both nations. Pakistani Community’s Role in UAE Ishaq Dar acknowledged the significant contributions of the Pakistani community in the UAE. He urged officials to address their concerns swiftly to improve their welfare. Enhancing People-to-People Links The Deputy Prime Minister advocated for enhanced people-to-people connections between Pakistan and the UAE, aiming to enrich cultural and social ties. Strengthening Gulf Region Diplomacy The meeting underscored Pakistan’s dedication to bolstering diplomatic relations. The UAE continues to be a key strategic partner for Pakistan in the Gulf region. Ambassador Shafqat Ali Khan committed to ongoing efforts to advance cooperation between Pakistan and the UAE. Both leaders expressed satisfaction with the current state of bilateral relations and future directions.

Google to Invest £5 Billion in UK AI Drive Ahead of Trump Visit
Business

Google to Invest £5 Billion in UK AI Drive Ahead of Trump Visit

/

Google has unveiled a £5 billion ($6.8 billion) investment plan for the UK, set to unfold over the next two years. This significant funding aims to enhance the country’s artificial intelligence capabilities, coinciding with US President Donald Trump’s state visit to Britain. Strategic Investment Allocation This investment will back various strategic initiatives across Google’s UK operations. Key focus areas include capital expenditure, research and development, and AI research through Google DeepMind. DeepMind will prioritize AI applications in science and healthcare, reinforcing the UK’s position in the global AI market. Infrastructure Expansion Plans Google plans to expand its infrastructure by opening a new data center in Waltham Cross, eastern Hertfordshire. Initially announced last year as part of a $1 billion investment, this facility will benefit from the additional £5 billion investment. A Google spokesperson noted that this further commitment underscores growing confidence in the UK tech sector. Trump State Visit and Trade Relations During his second state visit to Britain, President Trump is focused on strengthening bilateral trade relations. Accompanied by a delegation of prominent US tech CEOs, the group is set to meet with UK Prime Minister Keir Starmer at his residence on Thursday. Tech Industry Leaders Join Delegation The delegation includes key leaders from major technology firms. Attendees include executives from Nvidia and OpenAI, creators of ChatGPT. A senior US official indicated that the visit aims to forge a new science and technology partnership, bringing billions in fresh investments across multiple sectors. Economic Impact and Trade Agreements The US and UK are in the final stages of agreements worth approximately $10 billion. These initiatives aim to expedite nuclear project development, forming a leading tech partnership lauded by British officials. Prime Minister Starmer commended US financial institutions, with PayPal and Citi Group committing £1.25 billion in investments, thereby strengthening financial sector connections between the two nations. The agreements promise several key benefits, including: Accelerated regulatory approvals for nuclear projects Enhanced private sector investments Support for the UK’s net-zero targets Improved energy security Boosts to overall economic growth

TikTok deal news
Business

Donald Trump Hints at TikTok Deal Between US and China

/

Trump Unveils Framework for TikTok Deal Donald Trump announced a potential agreement between the United States and China regarding TikTok’s operations in the U.S. He plans to finalize the details with President Xi Jinping later this week. Trump shared these updates on Truth Social shortly before the conclusion of the U.S.-China trade talks in Madrid, calling the negotiations a success. He specifically mentioned TikTok, stating, ‘A deal was reached on a certain company dear to our youth. They will be pleased.’ Ownership Framework Outlined by Treasury Treasury Secretary Scott Bessent outlined a framework agreement for TikTok, originating from the Madrid talks he led. The plan, pending approval from Trump and Xi on Friday, aims to place TikTok under a U.S.-controlled ownership structure. Bessent withheld further specifics, stressing the need to confirm details in the forthcoming Trump-Xi call. ‘We have a framework. They must confirm the deal,’ he remarked. ByteDance Divestment and Looming Deadline The Trump administration has extended ByteDance’s congressional deadline multiple times to divest its U.S. operations. Without compliance, a nationwide ban could be implemented. After three extensions, the current deadline is Wednesday. The Madrid agreement seeks to resolve this issue before the due date. Donald Trump indicates a potential agreement between the U.S. and China regarding TikTok’s future operations. Madrid Trade Talks and Broader Economic Discussions The Madrid trade talks are part of a broader series, following discussions in Geneva, London, and Stockholm. The U.S. and China are preparing for a meeting between Trump and Xi next month. The Financial Times reported that China invited Trump to a summit in Beijing, though the White House has not responded yet. Key Outcomes of the Madrid Negotiations Mutual agreement on TikTok ownership framework Plans for a U.S.-controlled ownership structure Anticipated presidential approval during Friday’s call Set deadline for ByteDance divestment resolution before Wednesday Summit Location Under Discussion In Washington, progress on wider trade issues or fentanyl discussions remains limited. Debate continues over whether Trump should meet Xi in Beijing. Some officials propose a neutral location for the summit.

Qualcomm Unveils Snapdragon 8 Elite 5: Next-Gen Flagship Chipset
Business

Qualcomm Unveils Snapdragon 8 Elite 5: Next-Gen Flagship Chipset

/

Qualcomm has officially unveiled the Snapdragon 8 Elite 5, the latest in its flagship chipset series. This launch signifies a leap forward in the semiconductor market, advancing four generations beyond last year’s Snapdragon 8 Elite. Naming Convention Evolution Qualcomm has reverted to its original naming strategy for the Snapdragon 8 series. The sequence began with Snapdragon 8 Gen 1 in 2021, progressing to Gen 2 in 2022, and Gen 3 in 2023. The 8 Elite 5 marks the fifth in this series, representing an evolution of the existing framework rather than a complete redesign. Launch Event Highlights The Snapdragon 8 Elite 5 will debut at Qualcomm’s Snapdragon Summit in Maui, Hawaii, starting September 23. This event is expected to garner significant interest from industry analysts and investors in the global tech market. Technical Advancements The chipset will feature custom Oryon CPU cores, with the primary core running at 4.6 GHz. The “for Galaxy” or Extreme Edition variant could reach up to 4.7 GHz, enhancing performance for flagship devices significantly. Graphics and Performance Benchmarks The new chip reportedly includes a novel GPU clocking at 1.2 GHz. It is projected to score between 4.2 million and 4.4 million on AnTuTu, setting new performance benchmarks for mobile processors in the competitive semiconductor sector. Manufacturing Process and Market Strategy Utilizing TSMC’s N3p 3nm process, the chip aims to enhance power efficiency and performance. Qualcomm’s investment underscores their commitment to expanding market presence in the semiconductor industry and enhancing revenue growth. Strategic Partnerships Xiaomi is set to be the first to incorporate the Snapdragon 8 Elite 5 into its 17 series smartphones. This partnership enables both companies to strengthen their positions in the flagship smartphone market. The Xiaomi lineup includes: Xiaomi 17 Xiaomi 17 Pro Xiaomi 17 Pro Max This collaboration underscores strong corporate investment in next-gen mobile technology, with potential revenue growth implications for both Qualcomm and Xiaomi, impacting their competitive standing in the tech and semiconductor industries.

China punishment, Xiaohongshu app, content violations, social media regulation, Chinese apps, tech news
Business

China Imposes Punishment on Xiaohongshu App Over Content Violations

/

On Thursday, China’s internet regulatory authority imposed strict penalties and warnings on Xiaohongshu executives for managing ‘trivial’ and ‘negative’ online content. Regulatory Actions Taken The Cyberspace Administration of China announced consequences for ‘responsible individuals’ at Xiaohongshu, known as RedNote. Criticism targeted its frequent posts about celebrities and trivial matters filling the hot search list. While specifics of the penalties remain undisclosed, regulators emphasized the importance of a ‘clear, clean, and healthy cyberspace’ for public interest. Overview of Xiaohongshu Established in Shanghai in 2013, Xiaohongshu boasts hundreds of millions of monthly active users, solidifying its role in China’s digital economy. Despite its name, meaning Little Red Book, it is unrelated to Mao Zedong’s quotations. Features and Revenue Model Unlike platforms such as Douyin or Weibo, Xiaohongshu focuses on lifestyle and consumer-oriented topics to drive commercial engagement. Popular categories include: Lifestyle and travel Beauty and makeup Food and dining Fashion and accessories The ‘Explore’ page functions similarly to TikTok’s ‘For You’ page, using user-interest-based algorithms for content recommendations. E-Commerce Integration Xiaohongshu also serves as an online marketplace like TikTok Shop, facilitating direct purchases of clothing, makeup, and accessories. This boosts revenue in China’s social commerce market, benefiting both the platform and its merchants. The social commerce model attracts younger consumers, who value peer recommendations and visual content in purchasing decisions. Content Moderation Policy Known for being less censored than other Chinese platforms, Xiaohongshu permits discussions on sensitive topics like LGBTQ issues and women’s choices to remain single. This openness enhances its popularity among younger demographics.

Ashwariya Rai Bachan reached high court to safgaurd her likeness
Business

Aishwarya Rai has approached the Delhi High Court regarding explicit AI-generated content that utilizes her likeness.

/

Indian actress Aishwarya Rai has filed a petition in the Delhi High Court against AI-generated deepfake content. Her aim is to halt the misuse of her name, image, and likeness in explicit materials. This case marks a significant point in addressing deepfake technology abuse in India. Temporary Protective Order Considered The Delhi High Court has suggested implementing a temporary protective order during a recent hearing. This order would prevent platforms and individuals from using Rai’s identity without consent. The court also plans to direct the removal of infringing links and content. Exploitation Through Deepfake Content Aishwarya Rai has fallen victim to “unreal intimate photographs” circulated online. Her attorney claims her name and image are being exploited for sexual purposes, which is a severe violation of personal dignity and privacy rights. Defendants in Legal Petition The petition identifies several websites and platforms that unlawfully profit from Rai’s likeness, affecting both commercial entities and government bodies. Commercial Defendants Defendants listed include: Websites: aishwaryaworld.com, apkpure.com, and bollywoodteeshop.com E-commerce platform Etsy Organizations: Aishwarya Nation Wealth Motivational Speaker AI-driven chatbots YouTube channels: NewNWSTamil and Bollywood_CinemaTV07 Technology giant Google Government Bodies as Respondents The petition includes Indian governmental bodies, such as the Ministry of Electronics and Information Technology and the Department of Telecommunications, underscoring the need for regulatory intervention in deepfake content. Violation of Personality Rights The petition argues that deepfake technology leads to “distasteful” images, violating publicity rights, known as personality rights, and assaulting dignity. Rai seeks court protection for her name, voice, image, and distinctive dialogue delivery style, setting a precedent for protecting celebrity rights in the digital age. Next Steps in the Legal Process The court’s joint registrar reviewed the case on November 7, with additional proceedings scheduled for January 15. Legal experts anticipate that this case will play a pivotal role in guiding future deepfake content regulation. Rai follows in the footsteps of actors like Jackie Shroff and Anil Kapoor, who have taken legal actions to safeguard their personality rights from unauthorized misuse and exploitation.

Apple Unveils iPhone 17 Air
Business

Apple Unveils iPhone 17 Air | AI Features & Global Tariff Impact

/

The Silicon Valley giant, Apple, held its annual iPhone release event against a backdrop of increasing tensions. The White House has encouraged the company to reduce its reliance on Chinese manufacturing. Meanwhile, investors are questioning whether Apple is ready for the AI era. Impact of Global Tariffs on Apple Stock Apple is facing substantial challenges due to President Donald Trump’s aggressive tariff policies. Since the Republicans assumed office in January, Apple shares have decreased by over three percent. The company is banking on new products to offset long device retention and initiate a super-cycle of iPhone purchases. “The event illustrates Apple maneuvering in the AI arms race while positioning itself as a long-term AI hardware innovator, focusing on silicon and device-level integration,” stated Emarketer analyst Gadjo Sevilla. The Revolutionary iPhone 17 Air In an effort to revitalize its brand, Apple unveiled the iPhone 17 Air. CEO Tim Cook praised it as a “total game changer.” Priced at $999, the device features a sleek 5.6mm profile, in line with Apple’s premium approach. Key Technical Specifications New A19 Pro processor — the most powerful iPhone chip yet All-day battery life with up to 40 hours of video playback Ultra-slim 5.6mm design profile Generative AI technology integration The Air fits into Apple’s lineup, complementing the high-end iPhone Pro 17, Apple’s most expensive and high-performing model. Skepticism Over Apple’s AI Push Despite integrating generative AI, Apple made no significant announcements about expanding AI capabilities. Updates remain centered on existing “Apple Intelligence” features. The AI initiative, launched late last year, has disappointed users with minimal Siri improvements. Apple aims to incorporate AI in search functions next year and plans to overhaul Siri, though these plans remain unconfirmed. Speculations suggest a potential partnership with Google to enhance search functionality. Strategic AI Integration and Market Forecast “For Apple to stand out and excel against competitors, successful implementation of AI as a new contextual user interface on its devices is essential,” observed Forrester analyst Thomas Husson. “This ambitious AI strategy will take time and may align with the iPhone’s 20th anniversary in 2027.”

Flood devastation activates meals inflation fears
Business

Flood devastation activates meals inflation fears

/

The floods in Punjab have submerged over 1.3 million acres of farmland along eastern rivers, significantly damaging Kharif crops, particularly cotton. This situation has raised concerns over rising food inflation across Pakistan. Scale of Flood Devastation The floods have displaced two million people and submerged 2,000 villages. Authorities successfully relocated 760,000 citizens and 516,000 livestock from these areas. Satellite imagery from 24 districts in Punjab reveals alarming statistics. Regions along the Sutlej, Ravi, and Chenab rivers show approximately 3,661 square kilometers remain under floodwaters, accounting for 4.7 percent of the total area. Agricultural Losses The floods have severely impacted major crops across multiple districts: Rice Sugarcane Corn Vegetables Cotton The Pakistan Business Forum reports that around 35 percent of the cotton crop in central and southern Punjab is destroyed. Bahawalnagar, the province’s largest cotton-producing district, has suffered losses between 40-50 percent. Farmer Financial Losses According to Akhtar Farooq Meo from the Kissan Board Pakistan, farmers have endured losses totaling Rs536 billion due to crop damages, including cotton, rice, sesame, maize, and fodder. He warns of potential shortages of perishable goods in many towns, with a full-scale food crisis possibly worsening food inflation nationwide. Conflicting Reports on Rice Crop There are conflicting reports regarding rice crop damage. The Pakistan Business Forum claims 60 percent of the rice crop in central and southern Punjab is destroyed. However, exporters dispute this, asserting that the Basmati crop area remains largely undamaged, except in Pasrur, Sialkot. The non-Basmati crop had mostly been harvested by late July and early August, with only hybrid varieties in some areas sustaining damage. Economic Impact The floods have caused a severe fodder shortage, threatening the cattle industry, a major contributor to the national GDP. Experts anticipate a sharp increase in domestic grain prices, risking the competitiveness of Pakistani rice on the global market. Cotton Industry Challenges Ihsanul Haq, chairman of the Cotton Ginners Forum, confirmed severe stress on the cotton crop. Major cotton-producing areas in Punjab and Sindh face unprecedented challenges. Districts such as Bahawalnagar, Multan, Bahawalpur, and Rahim Yar Khan are either submerged or anticipating more heavy rainfall. The reduction in raw cotton supply has forced numerous ginning factories and mills to halt operations. Early reports indicate a disease affecting various cotton varieties, potentially reducing per-acre yields further. These developments add to agricultural losses and fuel concerns about economic growth and revenue in Pakistan’s vital export sectors.

Scroll to Top